
The Trend Report 2025 – A comprehensive analysis of the Luxury Real Estate Market
Coldwell Banker Global Luxury presents the third edition of its Trend Report, an in-depth analysis of the changes and trends in the luxury real estate market. This annual report provides a detailed look at emerging dynamics and affluent buyers’ preferences, with data and forecasts based on authoritative sources such as the Institute for Luxury Home Marketing and Wealth-X.
The luxury real estate market continues to demonstrate resilience, with home prices growing at a faster pace than the general market. This trend highlights not only the sector’s strength but also the enduring appeal of high-end properties, regarded as safe and profitable long-term investments.
The outlook for 2025 is decidedly positive. According to the report, 85% of real estate specialists are optimistic about opportunities for buyers, while 74% also express confidence in the sellers’ market. This favorable climate is supported by increased inventory, creating new opportunities and fueling latent demand ready to emerge.
A notable phenomenon is the rise of the so-called “She-Elites,” affluent women who are redefining the luxury real estate market. These buyers are playing an increasingly prominent role in purchasing prestigious properties, significantly influencing trends and decisions in the sector.
At the same time, Generation X is emerging as a key segment, with growing demand for homes designed to accommodate multi-generational families. This preference highlights the desire for flexible housing solutions suited to modern needs.
Another significant trend is the emphasis on spaces that seamlessly connect indoor and outdoor living. Over 60% of specialists emphasize that environments promoting a smooth transition between home and nature are among the most requested features.
Additionally, a value-driven approach to luxury is emerging. Buyers are increasingly focused on investing in properties that offer unique experiences and sustainable returns over time. This approach reflects a shift in the perception of luxury, moving beyond aesthetics to embrace functionality and durability.
Geographic drivers are also evolving. Affluent investors are now prioritizing destinations with favorable tax policies, safety, economic opportunities, and pleasant climates, outlining a new map for the global luxury market.
High-end property developers are responding to these demands with bespoke projects that cater to the sophisticated tastes and expectations of an increasingly discerning clientele.
The Trend Report 2025 offers a comprehensive overview of the future of the luxury real estate market. With increasingly diverse demand and a strong focus on quality of life, the sector is ready to tackle challenges and seize emerging opportunities. Resilience, innovation, and demographic shifts will continue to shape a dynamic landscape full of possibilities for buyers, sellers, and developers.

The Trend Report 2025 – A comprehensive analysis of the Luxury Real Estate Market
Coldwell Banker Global Luxury presents the third edition of its Trend Report, an in-depth analysis of the changes and trends in the luxury real estate market. This annual report provides a detailed look at emerging dynamics and affluent buyers’ preferences, with data and forecasts based on authoritative sources such as the Institute for Luxury Home Marketing and Wealth-X.
The luxury real estate market continues to demonstrate resilience, with home prices growing at a faster pace than the general market. This trend highlights not only the sector’s strength but also the enduring appeal of high-end properties, regarded as safe and profitable long-term investments.
The outlook for 2025 is decidedly positive. According to the report, 85% of real estate specialists are optimistic about opportunities for buyers, while 74% also express confidence in the sellers’ market. This favorable climate is supported by increased inventory, creating new opportunities and fueling latent demand ready to emerge.
A notable phenomenon is the rise of the so-called “She-Elites,” affluent women who are redefining the luxury real estate market. These buyers are playing an increasingly prominent role in purchasing prestigious properties, significantly influencing trends and decisions in the sector.
At the same time, Generation X is emerging as a key segment, with growing demand for homes designed to accommodate multi-generational families. This preference highlights the desire for flexible housing solutions suited to modern needs.
Another significant trend is the emphasis on spaces that seamlessly connect indoor and outdoor living. Over 60% of specialists emphasize that environments promoting a smooth transition between home and nature are among the most requested features.
Additionally, a value-driven approach to luxury is emerging. Buyers are increasingly focused on investing in properties that offer unique experiences and sustainable returns over time. This approach reflects a shift in the perception of luxury, moving beyond aesthetics to embrace functionality and durability.
Geographic drivers are also evolving. Affluent investors are now prioritizing destinations with favorable tax policies, safety, economic opportunities, and pleasant climates, outlining a new map for the global luxury market.
High-end property developers are responding to these demands with bespoke projects that cater to the sophisticated tastes and expectations of an increasingly discerning clientele.
The Trend Report 2025 offers a comprehensive overview of the future of the luxury real estate market. With increasingly diverse demand and a strong focus on quality of life, the sector is ready to tackle challenges and seize emerging opportunities. Resilience, innovation, and demographic shifts will continue to shape a dynamic landscape full of possibilities for buyers, sellers, and developers.