
Recognizing the “Fantastic 4” in Real Estate at Sinergie 2023: Insights from Alessandro Tognetti’s Speech
In late November 2023, the sixth edition of “Sinergie” took place in Rome, the only event dedicated to the real estate sector, conceived and organized by Gerardo Paterna and Carla Migliardi – co-founders of the consulting and communication company “Divulgare.”
Alessandro Tognetti, the “Global Luxury Ambassador” of Coldwell Banker for Italy and the owner of the international real estate agency Coldwell Banker in Forte dei Marmi, received the prestigious recognition as one of the top 4 real estate agents in the luxury international real estate sector.
Who is Alessandro Tognetti
Alessandro Tognetti is a professional and key figure in the luxury real estate sector, with a career spanning the United States and Europe. Currently, he serves as the Global Luxury Ambassador for Coldwell Banker Global Luxury Italy, representing the company in the Americas, Europe, the Middle East, and Asia.
The Successful Journey
His career began in the USA in 2009, immediately after the collapse of Lehman Brothers. With over 10 years of experience in Miami, Tognetti became a reference point for international investors, guiding them through the complex dynamics of the US real estate market.
The Return to Forte dei Marmi
After a decade in the United States, Alessandro Tognetti returned to his hometown, Forte dei Marmi, specializing in listings and assisting international buyers in a luxury market that dominates the region.
The Luxury Market in Italy
Taking a look at the luxury market in Italy, Tognetti confirms the presence of a thriving sector, with Italian and international buyers primarily interested in the location. He describes how the average Italian buyer spends significantly, but it is often the international buyer who brings new dynamism to the market.
Opportunities in a Different Economic Scenario
Alessandro Tognetti explains that, unlike other countries, Italy experienced a decline in prices after the Lehman Brothers crisis, creating opportunities for international investors. He also notes that the focus on high-level investments is driven by the need to strategically reposition assets.
Tips for Entering the Real Estate Sector
For those aspiring to enter the luxury real estate sector, Alessandro Tognetti advises possessing the right attitude, global knowledge, and a solid understanding of international procedures. He emphasizes the importance of cultural sensitivity, listening skills, marketing orientation, and determination in pursuing success.
In this fascinating journey of success, Alessandro Tognetti emerges as a leader in the luxury real estate sector, offering inspiration and valuable advice for those looking to embark on this captivating career. His personal story of sacrifice and dedication serves as encouragement to pursue one’s dreams with determination and passion.
Awarded alongside Alessandro Tognetti
Alexandra Zerykier, Real Estate Agent, Reliance Group Coldwell Banker in Milan
Loretta Lazzarini, Real Estate Services Center in Mandello del Lario (LC)
Vincenzo Borrelli, Owner of Soloimpresa in Naples

Recognizing the “Fantastic 4” in Real Estate at Sinergie 2023: Insights from Alessandro Tognetti’s Speech
In late November 2023, the sixth edition of “Sinergie” took place in Rome, the only event dedicated to the real estate sector, conceived and organized by Gerardo Paterna and Carla Migliardi – co-founders of the consulting and communication company “Divulgare.”
Alessandro Tognetti, the “Global Luxury Ambassador” of Coldwell Banker for Italy and the owner of the international real estate agency Coldwell Banker in Forte dei Marmi, received the prestigious recognition as one of the top 4 real estate agents in the luxury international real estate sector.
Who is Alessandro Tognetti
Alessandro Tognetti is a professional and key figure in the luxury real estate sector, with a career spanning the United States and Europe. Currently, he serves as the Global Luxury Ambassador for Coldwell Banker Global Luxury Italy, representing the company in the Americas, Europe, the Middle East, and Asia.
The Successful Journey
His career began in the USA in 2009, immediately after the collapse of Lehman Brothers. With over 10 years of experience in Miami, Tognetti became a reference point for international investors, guiding them through the complex dynamics of the US real estate market.
The Return to Forte dei Marmi
After a decade in the United States, Alessandro Tognetti returned to his hometown, Forte dei Marmi, specializing in listings and assisting international buyers in a luxury market that dominates the region.
The Luxury Market in Italy
Taking a look at the luxury market in Italy, Tognetti confirms the presence of a thriving sector, with Italian and international buyers primarily interested in the location. He describes how the average Italian buyer spends significantly, but it is often the international buyer who brings new dynamism to the market.
Opportunities in a Different Economic Scenario
Alessandro Tognetti explains that, unlike other countries, Italy experienced a decline in prices after the Lehman Brothers crisis, creating opportunities for international investors. He also notes that the focus on high-level investments is driven by the need to strategically reposition assets.
Tips for Entering the Real Estate Sector
For those aspiring to enter the luxury real estate sector, Alessandro Tognetti advises possessing the right attitude, global knowledge, and a solid understanding of international procedures. He emphasizes the importance of cultural sensitivity, listening skills, marketing orientation, and determination in pursuing success.
In this fascinating journey of success, Alessandro Tognetti emerges as a leader in the luxury real estate sector, offering inspiration and valuable advice for those looking to embark on this captivating career. His personal story of sacrifice and dedication serves as encouragement to pursue one’s dreams with determination and passion.
Awarded alongside Alessandro Tognetti
Alexandra Zerykier, Real Estate Agent, Reliance Group Coldwell Banker in Milan
Loretta Lazzarini, Real Estate Services Center in Mandello del Lario (LC)
Vincenzo Borrelli, Owner of Soloimpresa in Naples