Selling Globally and in the USA: Luxury Properties in Forte dei Marmi and Versilia

The real estate market analyzed by Alessandro Tognetti, “Broker Owner” of the international agency Coldwell Banker Global Luxury and “Global Luxury Ambassador” for Italy worldwide.

Topics discussed during the virtual meeting “This Quarter at Luxury” on September 17, 2024, organized by the American management:

The luxury real estate market in Forte dei Marmi and Versilia continues to be one of the most exclusive and sought-after in Italy and worldwide. Alessandro Tognetti, both as Broker Owner of the Coldwell Banker Global Luxury agency in Forte dei Marmi and “Global Luxury Ambassador” for Italy worldwide, participated as a speaker in an international digital event exclusively reserved for Coldwell Banker agents certified as “Luxury Specialists”.

The “This Quarter at Luxury” meeting was organized by the American management of Coldwell Banker Global Luxury, bringing together several thousand certified agents connected simultaneously from around the world.

Here are the topics covered by Alessandro Tognetti during his speech:

• The allure of the Forte dei Marmi and Versilia real estate market.

Forte dei Marmi, like the whole Versilia region, is increasingly appreciated by foreign buyers, particularly from the United States, Canada, the UAE, and Northern Europe.

• Growth of American buyers.

In recent years, American buyers have had a significant impact on the luxury real estate market of Forte dei Marmi and Versilia, with a 107% increase in American buyers in 2024 compared to the previous year.

• The demands of international luxury buyers.

Luxury buyers primarily seek properties that offer privacy, comfort, and elegant design, with large gardens, pools, and outdoor spaces to enjoy the mild climate.

• The value of international collaborations for Coldwell Banker agents.

Tognetti emphasized the importance of the international panel organized by Coldwell Banker Global Luxury to share best practices and stay updated on key markets.