
The revolutionary impact of virtual roadshows in Real Estate: Coldwell Banker leading the way
In recent years, the real estate industry has eagerly embraced digital evolution, gradually supplementing traditional approaches with new opportunities offered by the virtual world. A clear example of this transformation is represented by virtual roadshows, an increasingly relevant tool for the promotion and sale of properties on a global scale. In particular, Coldwell Banker, a global leader in the real estate sector, has made virtuality a central point in its strategy, opening new horizons and connecting real estate agents worldwide.
Alessandro Tognetti, Coldwell Banker Global Luxury Ambassador, recently participated in Coldwell Banker’s first Virtual Roadshow, held on April 20, 2023, marking a breakthrough in the innovative use of technology in the real estate sector. This virtual event saw the participation of influential figures, including Laurent Demeure, CEO of Coldwell Banker France & Monaco, and Phillip Hendrix, CEO of Coldwell Banker Mexico, highlighting the global significance of these initiatives. The moderator for the inaugural edition was David Marine, Chief Marketing Officer of Coldwell Banker.
The Meaning of Virtual Roadshows

Coldwell Banker’s first virtual roadshows in 2023; among the speakers, Alessandro Tognetti of Coldwell Banker (Forte dei Marmi, Tuscany, Italy)
Virtual roadshows enable real estate agents to present and promote properties to a wide audience, leveraging the power of online connectivity. Compared to traditional roadshows, virtual events transcend geographical boundaries, allowing potential buyers and investors to participate without the need for physical travel. This innovative approach is particularly crucial in the current global context, where technology can break down barriers and facilitate transnational communication and collaboration.
However, the strategic importance of “in-person” roadshows remains unchanged, with the latest one attended by Coldwell Banker Forte dei Marmi, featuring Alessandro Tognetti, taking place in Westport (CT, USA) last October 2024.
Coldwell Banker at the Forefront
Coldwell Banker has demonstrated proactive leadership in adopting virtual roadshows, with Alessandro Tognetti being a key player and speaker. His participation in the Virtual Roadshow on April 20, 2023, emphasized the importance of staying at the forefront of real estate marketing strategies. The involvement of prominent figures like Laurent Demeure and Phillip Hendrix further underscored the global attention dedicated to such initiatives.
Next Stop: Friday, January 26, 2024
The next event is scheduled for January 26, 2024, with the prospect of engaging over 4000 real estate agents in the Coldwell Banker network. The moderator for this edition will be Bob Burns, Coldwell Banker Bain President, leading an engaging discussion with distinguished guests such as Daveed Hollander (Coldwell Banker Costa Rica), Philip Hendrix (Coldwell Banker Mexico), and Ramnik Chopra (Coldwell Banker India). Alessandro Tognetti will once again be in the forefront as a speaker, contributing with his expert panel.
Update – 29 gennaio 2024
The topics covered by Alessandro Tognetti
During the Coldwell Banker Virtual Roadshow, Alessandro Tognetti delved into several key real estate market topics. He began by providing an overview of his local market, highlighting its dynamics and unique features. Additionally, he discussed the cultural differences that arise when assisting U.S. buyers in purchasing properties in his area, emphasizing the importance of understanding cultural nuances in the transnational process. Tognetti guided viewers through the property purchasing process in his market, outlining key stages and highlights. He explored financing options available for foreign buyers, providing a clear insight into financial solutions. Furthermore, he delved into the costs associated with purchasing a property beyond the purchase price, offering a comprehensive perspective for those considering real estate investments. Lastly, Tognetti shared advice on how brokers can make the process of sending referrals as seamless as possible. He concluded by examining the most commonly used property search tools for consumers in his market.
A New Chapter in Global Real Estate
Virtual roadshows emerge as a key tool for the real estate industry, providing an effective means to showcase properties on a global scale and discuss market trends. Coldwell Banker, with its forward-thinking vision, demonstrates how digital innovation can open new opportunities, enabling real estate agents to connect and collaborate more effectively than ever. The January 26, 2024 event promises to be another significant step toward the future of global real estate.
In recent years, the real estate industry has eagerly embraced digital evolution, gradually supplementing traditional approaches with new opportunities offered by the virtual world. A clear example of this transformation is represented by virtual roadshows, an increasingly relevant tool for the promotion and sale of properties on a global scale. In particular, Coldwell Banker, a global leader in the real estate sector, has made virtuality a central point in its strategy, opening new horizons and connecting real estate agents worldwide.
Alessandro Tognetti, Coldwell Banker Global Luxury Ambassador, recently participated in Coldwell Banker’s first Virtual Roadshow, held on April 20, 2023, marking a breakthrough in the innovative use of technology in the real estate sector. This virtual event saw the participation of influential figures, including Laurent Demeure, CEO of Coldwell Banker France & Monaco, and Phillip Hendrix, CEO of Coldwell Banker Mexico, highlighting the global significance of these initiatives. The moderator for the inaugural edition was David Marine, Chief Marketing Officer of Coldwell Banker.
The Meaning of Virtual Roadshows
Virtual roadshows enable real estate agents to present and promote properties to a wide audience, leveraging the power of online connectivity. Compared to traditional roadshows, virtual events transcend geographical boundaries, allowing potential buyers and investors to participate without the need for physical travel. This innovative approach is particularly crucial in the current global context, where technology can break down barriers and facilitate transnational communication and collaboration.
However, the strategic importance of “in-person” roadshows remains unchanged, with the latest one attended by Coldwell Banker Forte dei Marmi, featuring Alessandro Tognetti, taking place in Westport (CT, USA) last October 2024.
Coldwell Banker at the Forefront
Coldwell Banker has demonstrated proactive leadership in adopting virtual roadshows, with Alessandro Tognetti being a key player and speaker. His participation in the Virtual Roadshow on April 20, 2023, emphasized the importance of staying at the forefront of real estate marketing strategies. The involvement of prominent figures like Laurent Demeure and Phillip Hendrix further underscored the global attention dedicated to such initiatives.
Next Stop: Friday, January 26, 2024
The next event is scheduled for January 26, 2024, with the prospect of engaging over 4000 real estate agents in the Coldwell Banker network. The moderator for this edition will be Bob Burns, Coldwell Banker Bain President, leading an engaging discussion with distinguished guests such as Daveed Hollander (Coldwell Banker Costa Rica), Philip Hendrix (Coldwell Banker Mexico), and Ramnik Chopra (Coldwell Banker India). Alessandro Tognetti will once again be in the forefront as a speaker, contributing with his expert panel.
A New Chapter in Global Real Estate
Virtual roadshows emerge as a key tool for the real estate industry, providing an effective means to showcase properties on a global scale and discuss market trends. Coldwell Banker, with its forward-thinking vision, demonstrates how digital innovation can open new opportunities, enabling real estate agents to connect and collaborate more effectively than ever. The January 26, 2024 event promises to be another significant step toward the future of global real estate.

The revolutionary impact of virtual roadshows in Real Estate: Coldwell Banker leading the way
In recent years, the real estate industry has eagerly embraced digital evolution, gradually supplementing traditional approaches with new opportunities offered by the virtual world. A clear example of this transformation is represented by virtual roadshows, an increasingly relevant tool for the promotion and sale of properties on a global scale. In particular, Coldwell Banker, a global leader in the real estate sector, has made virtuality a central point in its strategy, opening new horizons and connecting real estate agents worldwide.
Alessandro Tognetti, Coldwell Banker Global Luxury Ambassador, recently participated in Coldwell Banker’s first Virtual Roadshow, held on April 20, 2023, marking a breakthrough in the innovative use of technology in the real estate sector. This virtual event saw the participation of influential figures, including Laurent Demeure, CEO of Coldwell Banker France & Monaco, and Phillip Hendrix, CEO of Coldwell Banker Mexico, highlighting the global significance of these initiatives. The moderator for the inaugural edition was David Marine, Chief Marketing Officer of Coldwell Banker.
The Meaning of Virtual Roadshows

Coldwell Banker’s first virtual roadshows in 2023; among the speakers, Alessandro Tognetti of Coldwell Banker (Forte dei Marmi, Tuscany, Italy)
Virtual roadshows enable real estate agents to present and promote properties to a wide audience, leveraging the power of online connectivity. Compared to traditional roadshows, virtual events transcend geographical boundaries, allowing potential buyers and investors to participate without the need for physical travel. This innovative approach is particularly crucial in the current global context, where technology can break down barriers and facilitate transnational communication and collaboration.
However, the strategic importance of “in-person” roadshows remains unchanged, with the latest one attended by Coldwell Banker Forte dei Marmi, featuring Alessandro Tognetti, taking place in Westport (CT, USA) last October 2024.
Coldwell Banker at the Forefront
Coldwell Banker has demonstrated proactive leadership in adopting virtual roadshows, with Alessandro Tognetti being a key player and speaker. His participation in the Virtual Roadshow on April 20, 2023, emphasized the importance of staying at the forefront of real estate marketing strategies. The involvement of prominent figures like Laurent Demeure and Phillip Hendrix further underscored the global attention dedicated to such initiatives.
Next Stop: Friday, January 26, 2024
The next event is scheduled for January 26, 2024, with the prospect of engaging over 4000 real estate agents in the Coldwell Banker network. The moderator for this edition will be Bob Burns, Coldwell Banker Bain President, leading an engaging discussion with distinguished guests such as Daveed Hollander (Coldwell Banker Costa Rica), Philip Hendrix (Coldwell Banker Mexico), and Ramnik Chopra (Coldwell Banker India). Alessandro Tognetti will once again be in the forefront as a speaker, contributing with his expert panel.
Update – 29 gennaio 2024
The topics covered by Alessandro Tognetti
During the Coldwell Banker Virtual Roadshow, Alessandro Tognetti delved into several key real estate market topics. He began by providing an overview of his local market, highlighting its dynamics and unique features. Additionally, he discussed the cultural differences that arise when assisting U.S. buyers in purchasing properties in his area, emphasizing the importance of understanding cultural nuances in the transnational process. Tognetti guided viewers through the property purchasing process in his market, outlining key stages and highlights. He explored financing options available for foreign buyers, providing a clear insight into financial solutions. Furthermore, he delved into the costs associated with purchasing a property beyond the purchase price, offering a comprehensive perspective for those considering real estate investments. Lastly, Tognetti shared advice on how brokers can make the process of sending referrals as seamless as possible. He concluded by examining the most commonly used property search tools for consumers in his market.
A New Chapter in Global Real Estate
Virtual roadshows emerge as a key tool for the real estate industry, providing an effective means to showcase properties on a global scale and discuss market trends. Coldwell Banker, with its forward-thinking vision, demonstrates how digital innovation can open new opportunities, enabling real estate agents to connect and collaborate more effectively than ever. The January 26, 2024 event promises to be another significant step toward the future of global real estate.
In recent years, the real estate industry has eagerly embraced digital evolution, gradually supplementing traditional approaches with new opportunities offered by the virtual world. A clear example of this transformation is represented by virtual roadshows, an increasingly relevant tool for the promotion and sale of properties on a global scale. In particular, Coldwell Banker, a global leader in the real estate sector, has made virtuality a central point in its strategy, opening new horizons and connecting real estate agents worldwide.
Alessandro Tognetti, Coldwell Banker Global Luxury Ambassador, recently participated in Coldwell Banker’s first Virtual Roadshow, held on April 20, 2023, marking a breakthrough in the innovative use of technology in the real estate sector. This virtual event saw the participation of influential figures, including Laurent Demeure, CEO of Coldwell Banker France & Monaco, and Phillip Hendrix, CEO of Coldwell Banker Mexico, highlighting the global significance of these initiatives. The moderator for the inaugural edition was David Marine, Chief Marketing Officer of Coldwell Banker.
The Meaning of Virtual Roadshows
Virtual roadshows enable real estate agents to present and promote properties to a wide audience, leveraging the power of online connectivity. Compared to traditional roadshows, virtual events transcend geographical boundaries, allowing potential buyers and investors to participate without the need for physical travel. This innovative approach is particularly crucial in the current global context, where technology can break down barriers and facilitate transnational communication and collaboration.
However, the strategic importance of “in-person” roadshows remains unchanged, with the latest one attended by Coldwell Banker Forte dei Marmi, featuring Alessandro Tognetti, taking place in Westport (CT, USA) last October 2024.
Coldwell Banker at the Forefront
Coldwell Banker has demonstrated proactive leadership in adopting virtual roadshows, with Alessandro Tognetti being a key player and speaker. His participation in the Virtual Roadshow on April 20, 2023, emphasized the importance of staying at the forefront of real estate marketing strategies. The involvement of prominent figures like Laurent Demeure and Phillip Hendrix further underscored the global attention dedicated to such initiatives.
Next Stop: Friday, January 26, 2024
The next event is scheduled for January 26, 2024, with the prospect of engaging over 4000 real estate agents in the Coldwell Banker network. The moderator for this edition will be Bob Burns, Coldwell Banker Bain President, leading an engaging discussion with distinguished guests such as Daveed Hollander (Coldwell Banker Costa Rica), Philip Hendrix (Coldwell Banker Mexico), and Ramnik Chopra (Coldwell Banker India). Alessandro Tognetti will once again be in the forefront as a speaker, contributing with his expert panel.
A New Chapter in Global Real Estate
Virtual roadshows emerge as a key tool for the real estate industry, providing an effective means to showcase properties on a global scale and discuss market trends. Coldwell Banker, with its forward-thinking vision, demonstrates how digital innovation can open new opportunities, enabling real estate agents to connect and collaborate more effectively than ever. The January 26, 2024 event promises to be another significant step toward the future of global real estate.